DAA Principles Accountability Update: DMA Releases Annual Ethics Report with Focus on Interest-based Advertising
By Lou Mastria
ANA division reports a significant number of consumer complaints focus on digital content outside the scope of the DAA Principles, such as content, malware and ad placement.
This summer, one of our two independent Accountability Partners, the Data & Marketing Association, was acquired by another founding association of the Digital Advertising Alliance (DAA), the Association of National Advertisers (ANA).