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Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

Set the Record: Consumer Attitudes (and Behavior) Toward Interest-Based Ads

May 23, 2014

Do consumers like interest-based advertising? In a word, yes.

Our own dedicated consumer surveys on this point, conducted independently by the respected research firm Zogby Analytics, bear this out. Once consumers see the value exchange inherent with interest-based ads, they largely understand and are supportive of it (our most recent survey, October 2013).

The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control

July 9, 2014

This post is another in a series of summaries from our recent Digital Advertising Alliance Summit 2014.

A panel keynote session at the 2014 DAA's Annual Summit, "The Multi-Screen Majority — Preserving Consumer Advertising Relevancy and Control," offered interesting perspective on how the proliferation of digital devices and their multiple and simultaneous use by consumers is changing the landscape for online advertising.

Promoting Online Content Diversity and Small Business Innovation through Relevant Advertising

July 14, 2014

The following post is another part of our DAA Summit 2014 coverage series.

While much of the Digital Advertising Alliance Summit 2014 focused on the big ideas, trends and data associated with the macro world of interest based advertising, this particular panel moderated by Interactive Advertising Bureau Senior Director of Public Policy Alison Pepper, pivoted the conversation a bit toward the day-to-day benefits that relevant advertising means to small businesses operating in the online space.

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