Ad-Supported Content

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.

United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.

NEW YORK, NY - February 23, 2012 - We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations – the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) – in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation.

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today.

Beyond jeopardizing the amount and quality of content available to users, the plan also threatens to immediately diminish the user experience, by breaking services and tools upon which online businesses and users depend.

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium.