DAA Summit


DAA Summit 18 | Digital Advertising Accountability Workshop

by Digital Advertising Alliance

Welcome to DAA Summit 18


Date and Time



Fairmont Sonoma Mission Inn

100 Boyes Blvd.

Sonoma, CA 95476


Welcome to DAA Summit 18 - ADapt! -- Onlne Registration Closes June 11, 12:00 noon PDT.

The Digital Advertising Alliance Summit is the one event DAA holds each year, bringing together all stakeholders for effective self-regulation in relevant ad content and messaging based on responsible data collection. In 2018, DAA will hold its 6th annual Summit in Sonoma, CA (June 12-13).

DAA’s Summit uniquely brings brands, publishers, brands, agencies and ad tech together to explore what’s next in interest-based advertising – and how self-regulation can flexibly keep pace with the multi-screen, cross-device consumer. The event is tailored to marketers talking to marketers, with counsel, product development and innovation functions well represented.

Adapting to challenges facing industry in 2018

DAA Summit 18 will showcase how leading companies in digital advertising are [responding to these demands - seems to be missing something] -- and adapting to marketplace trends and realities. The DAA Summit also will highlight how leveraging DAA Principles in response to these shifts will reduce friction in existing and new markets while providing both the privacy certainty and trust on which consumer engagement depends.

A preceding half-day Digital Advertising Accountability Workshop will provide practical information on how DAA Principles inside the ad ecosystem are now being enforced. This important bootcamp-style session, which includes CLE credits, will highlight self-regulatory, regulatory and legal information to help brands, publishers, [agencies, marketers] and ad tech companies keep their companies and clients as responsible data stewards for interest-based advertising.

As we think about how brand / consumer engagement will have to adapt in 2018, we are currently planning sessions to make sure your company and the rest of the ecosystem can leverage the best practices that the DAA Principles and program represent:

  • Digital Advertising Accountability Workshop (Boot Camp Style half-day session, with CLE’s)

  • Providing a middle ground to keep responsible digital advertising data flows open

  • Brand Safety

  • Identity Management

  • OTT

  • AI

  • IoT

  • Policy Maker Perspectives on the ad-funded Internet

  • Data 4 Good

  • Among others

Register for the Event here -- and make hotel arrangements separately below. We will sell out our room block, so book early at this unique host venue.



Secure your room early as we may sell out: https://aws.passkey.com/event/49238293/owner/30343/home

Hotel registration is now open, beginning at a conference rate of $349/night.  The Digital Advertising Accountability Workshop begins early morning on June 12 - so please plan for at least a June 11 arrival.  DAA Summit 18 ends at 6 pm on June 13, so plan for either a June 13 or June 14 checkout.  Shoulder dates are also available for extended stays on either end of the event, with higher rates on the weekends.

Image result for fairmont sonoma mission inn

Fairmont Sonoma Mission Inn, 100 Boyes Blvd. Sonoma, CA, 95476

Website: http://www.fairmont.com/sonoma/



Various sponsorship packages are available at Platinum, Gold, Silver and Supporting Levels, and we can tailor a sponsorship package specifically for your company. To make a sponsorship arrangement, please contact Chet Dalzell: chet AT aboutads.info

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