Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
Zogby Poll Info from Digital Advertising Alliance
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The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.

Blog

July 20, 2017

Summit Snapshot: How Out of Home Advertising is Using Data Responsibly

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.

July 18, 2017

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

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DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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