Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.
Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.
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New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options
DAA Resources for Consumers
The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.
Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.