Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.
Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.
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New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options
DAA Resources for Consumers
The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.
Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.