Cross Device Guidelines from Digital Advertising Alliance
Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
Zogby Poll Info from Digital Advertising Alliance

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control. Through multifaceted Principles that apply to data gathered from a particular device in either the desktop or mobile environments, the DAA program addresses practices for multi-site data collection and use. The DAA is an independent non-profit organization led by the leading advertising and marketing trade associations.


September 14, 2016

More Than 10 Million Consumers Exercise Choice through the DAA

August 17, 2016

Summit Snapshot: A Global Exchange around Relevance

Big Idea: DAA, DAAC and EDAA each maintain distinct interpretations of self-regulatory Principles for their respective markets. Rubicon Project offers its perspective on how the global ad supply chain may adapt the DAA framework to domestic expectations.

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DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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