Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support...
Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.
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New Version of Tools Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options
DAA Resources for Consumers
The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.
Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.