Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
Zogby Poll Info from Digital Advertising Alliance

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control. Through multifaceted Principles that apply to data gathered from a particular device in either the desktop or mobile environments, the DAA program addresses practices for multi-site data collection and use. The DAA is an independent non-profit organization led by the leading advertising and marketing trade associations.


October 12, 2016

Planning for Innovation: DAA Self-Regulation and the Video Example

Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.

September 29, 2016

That Icon That You See? Yeah, You Know Me.

Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.

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DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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