Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
Zogby Poll Info from Digital Advertising Alliance
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The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.

Blog

August 16, 2017

Summit Snapshot: Is the IBA Ecosystem Ready for GDPR?

Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.

August 2, 2017

Summit Snapshot: GDPR Policy Imperatives, Just the Facts

Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.

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DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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