Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
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The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.

Blog

March 17, 2017

Summit Snapshot: What’s Your Privacy Team Plan?

Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support...

March 2, 2017

Summit Snapshot: Publishers Set the Stage for Relevant Ad Content & Brand Engagement

Big Idea: Self-regulation is effective, but privacy still concerns consumers -- so ever-vigilance inside companies and among publishers matter.

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DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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