Espanol App from Digital Advertising Alliance
Video Ad Guidelines from Digital Advertising Alliance
Zogby Poll Info from Digital Advertising Alliance
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The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.

Blog

October 7, 2017

Summit Snapshot: X-Factor -- Responsible Data Collection for Interest-Based Advertising Across Devices

Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.

September 21, 2017

Summit Snapshot: The One-Ton Cookie -- The Intersection of Self-Driving Vehicles and Relevance

Big Idea: As quickly as doors open in the connected car ecosystem, stakeholders and regulators are trying to shape useful rules and standards around a flow of data potentially useful to marketers.

DAA Resources for Consumers

The DAA offers consumers several tools to help them control data collection for interest-based advertising. You can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page, and download AppChoices free of charge to enable desktop and mobile data collection control.

Report a complaint: If you would like to report a complaint, you can do so on the Enforcement page.

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